In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

    /campaign-analytics/social-media/2013-predictions/

and you could also make a page on campaign analytics through social media at:

    / campaign-analytics /social-media/

and a more general page on campaign analytics at:

    / campaign-analytics /

so that things are put in order. Another important thing to keep in mind is order. Make sure your landing pages and the rest of your content on the website are organized properly so that both search engines and humans can find what they’re looking for easily and at the right level of depth.

·        Place the more important keywords closer to the left –

Keywords that appear first in a URL are given more importance than those that are placed later. This concept is same as the one about nesting concepts in your URL. So, if someone is looking for content on “campaign analytics” you need to make sure they locate your /campaign-analytics/ page and not essentially one of the other, more specific ones.

The Bandwagon Effect | Proof by Relevance

2)

It’s a normal tendency for humans to copy each other, even when they don’t realize it. So when we notice see that our social circle is doing one thing, we are also inclined to follow. This is why to make an offer more valuable you should show that other people are participating in it!

Proof in Numbers

Showing a ‘number’ can entice people in following blindly but just make sure your claims are not only true, but also believable.

For example, say “Join our webinar along with 40,000 other people who have signed up!”

Another way to make this principle effective is by making the offer more relevant to your audience.

For example, if you have to encourage more people in the state of Texas to pay their bills on time, you could say:

“85% of people in Texas are paying their bills on time. Pay your now.”
 or
“85% of people living in your neighborhood of Dallas are paying their bills on time. Pay yours now.”

Both statements are relevant but people living in Dallas would be more probable to pay their bills as the second message is more relevant due to its specificity.

3) Timing and Popularity

After its launch, Google gave their email addresses to top influencers and bloggers, word spread and suddenly everyone wanted a Gmail address!

When something is buzz-worthy, it increases in demand. In such situations, you can design offers with “what’s hot.” And entice your customers.