In order to correctly find a URL, keep in mind the following rules:

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

    /campaign-analytics/social-media/2013-predictions/

and you could also make a page on campaign analytics through social media at:

    / campaign-analytics /social-media/

and a more general page on campaign analytics at:

    / campaign-analytics /

so that things are put in order. Another important thing to keep in mind is order. Make sure your landing pages and the rest of your content on the website are organized properly so that both search engines and humans can find what they’re looking for easily and at the right level of depth.

·        Place the more important keywords closer to the left –

Keywords that appear first in a URL are given more importance than those that are placed later. This concept is same as the one about nesting concepts in your URL. So, if someone is looking for content on “campaign analytics” you need to make sure they locate your /campaign-analytics/ page and not essentially one of the other, more specific ones.

The Bandwagon Effect | Proof by Relevance

2)

It’s a normal tendency for humans to copy each other, even when they don’t realize it. So when we notice see that our social circle is doing one thing, we are also inclined to follow. This is why to make an offer more valuable you should show that other people are participating in it!

Proof in Numbers

Showing a ‘number’ can entice people in following blindly but just make sure your claims are not only true, but also believable.

For example, say “Join our webinar along with 40,000 other people who have signed up!”

Another way to make this principle effective is by making the offer more relevant to your audience.

For example, if you have to encourage more people in the state of Texas to pay their bills on time, you could say:

“85% of people in Texas are paying their bills on time. Pay your now.”
 or
“85% of people living in your neighborhood of Dallas are paying their bills on time. Pay yours now.”

Both statements are relevant but people living in Dallas would be more probable to pay their bills as the second message is more relevant due to its specificity.

3) Timing and Popularity

After its launch, Google gave their email addresses to top influencers and bloggers, word spread and suddenly everyone wanted a Gmail address!

When something is buzz-worthy, it increases in demand. In such situations, you can design offers with “what’s hot.” And entice your customers.

There are three ways to target customer using this principle:

So, how do you make such an offer?

1) Scarcity

When you look at the theory of supply and demand, you will see that when supply is limited, the demand increases. Scarcity has a psychological control on us, making us crave something even more if there isn’t enough to go around. Scarcity creates a fear of shortage and thus a sense of urgency.

There are three ways to target customer using this principle:

·        Limited Time Offers

The most popular in the scarcity category, it shows a shortage of time and practically every advertisement uses this to lure customers. For example, “Get 0% interest before it’s gone!”

·        Limited Quantity Offers

When something is offered in a limited quantity, it becomes unique or exclusive. In some studies, limited quantity offers have performed better than limited-time offers because you don’t know when an offer of limited quantity will become unavailable, whereas a time based offer has a known end time.

Personalized email

This is why when Google was launched it was so successful. Gmail.com addresses where in limited supply and you could only get one if you got an invitation. This created exclusivity and value.

Marketing Software

·        Limited Time and Limited Quantity

When an offer is available for a certain time and quantity both, it just becomes even more irresistible. Groupon is the great example of this. All the deals they offer end within a certain amount of time and there is a limit to how many people can buy them.

2) The Bandwagon Effect

It’s a normal tendency for humans to copy each other, even when they don’t realize it. So when we notice see that our social circle is doing one thing, we are also inclined to follow. This is why to make an offer more valuable you should show that other people are participating in it!

Proof in Numbers

Showing a ‘number’ can entice people in following blindly but just make sure your claims are not only true, but also believable.

For example, say “Join our webinar along with 40,000 other people who have signed up!”

Proof by Relevance

Another way to make this principle effective is by making the offer more relevant to your audience.

For example, if you have to encourage more people in the state of Texas to pay their bills on time, you could say:

“85% of people in Texas are paying their bills on time. Pay your now.”
 or
“85% of people living in your neighborhood of Dallas are paying their bills on time. Pay yours now.”

Both statements are relevant but people living in Dallas would be more probable to pay their bills as the second message is more relevant due to its specificity.

3) Timing and Popularity

After its launch, Google gave their email addresses to top influencers and bloggers, word spread and suddenly everyone wanted a Gmail address!

When something is buzz-worthy, it increases in demand. In such situations, you can design offers with “what’s hot.” And entice your customers.

consider while creating page titles for your landing pages

·        Keep it short – Search engines mostly only show the first 60 characters in search results and so your page title shouldn’t be the complete title of the content or offer that you are promoting website. Instead, focus on keywords by eliminating any unnecessary words. But be sure that it is still easy to read and is clear in conveying what the content of that page is about.

·        Use high-quality keywords first – Search engines give more importance to keywords that are placed closer to the left of the page title. Because of this, you should begin your page title with the most important keywords first and put the less important ones later.

·        Make use of vertical pipes to divide concepts and phrases – This is a great practice because it will help search engines break apart multi-word phrases and find out which keywords go together. For instance, you'll notice that we make use of a vertical pipe in the page title of this blog ("Internet Marketing Blog | AudienceOne").

·        Don’t put your company’s name in each page title – You should try to optimize your landing pages for search visitors who are just finding information on a topic and don’t necessarily know about your company. So don't worry, even if you don’t mention your company’s name, you will still position well for branded searches because of your root domain name and the rest of the page authority your website has made for itself. There's no need to throw away valuable SEO for things you’ll already rank well on.