·
Keep it short – Search engines mostly
only show the first 60 characters in search results and so your page title shouldn’t
be the complete title of the content or offer that you are promoting website. Instead, focus on
keywords by eliminating any unnecessary words. But be sure that it is still
easy to read and is clear in conveying what the content of that page is about.
·
Use high-quality keywords first – Search engines give more importance
to keywords that are placed closer to the left of the page title. Because of this,
you should begin your page title with the most important keywords first and put
the less important ones later.
·
Make use of vertical pipes to divide
concepts and phrases – This is a great
practice because it will help search engines break apart multi-word phrases and
find out which keywords go together. For instance, you'll notice that we make use
of a vertical pipe in the page title of this blog ("Internet Marketing Blog | AudienceOne").
·
Don’t put your company’s name in each page
title – You
should try to optimize your landing pages for search visitors who are just finding
information on a topic and don’t necessarily know about your company. So don't
worry, even if you don’t mention your company’s name, you will still position
well for branded searches because of your root domain name and the rest of the
page authority your website has made for itself. There's no need to throw away
valuable SEO for things you’ll already rank well on.
No comments:
Post a Comment