The
internet has primarily been monetized by just text based advertisements, so
much so that there is an entire industry developed around keyword
optimization. Text or content is what drives SEO, Google and Facebook ads. In
fact, words drive the economy of the web!
If visual
content becomes the new means of marketing
software, what will happen to the entire notion of indexing words to search
for relevant content and advertisements?
As we
make our way towards a more photo-centric content universe, the technology
that monetizes the internet needs to keep be updated as well. In the latest Facebook
News Feed, the best ads will not look like the old and traditional ads but will
look like your friend’s photos. But it will also be your friends photo that
will willingly celebrate their favorite brands and that is what will become
most valuable to the advertisers.
But regrettably
for marketers, their consumer content is hardly ever tagged with brand names
unless it's for a contest or a campaign that is offering prizes, discounts or
other incentives. People mostly always tag the names of people and places they know,
not products.
PHOTO
MONETIZATION: A THEORY
The
need of the hour is image intelligence; some sort of a way to methodically search
and detect the presence of brand logos and products inside many of the millions
of pictures uploaded on the internet each week. Facebook alone has 300 million
photos uploaded on it daily!
If an
advanced computer vision technology is applied to these photos, it could
extract the relevant meta data and turn your friends photos into
"buyable" advertisements. When you click on the picture, you will be presented
with targeted sales offers.
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